After a fantastic start to the morning of the third (and final) day of Blogworld Expo, I choose my second session for the day after much deliberation.
Slipping into "Getting Noticed: Building Your PR Plan," I found myself in a small room that quickly became packed. Unfortunately, two of the panelists weren't among us, arriving late to the party. It wasn't until about 20 minutes into the one-hour session that things officially got underway. I soon realized the topic was geared more to food bloggers so I gave up my seat to one of the many people standing in the back and swiftly made my exit.
After consulting my schedule, I chose "Hyper-Analytics of Social Media" as my final session. Not listed in the official program, it was in a separate print-out that I happened to snag on the walk in. While it didn't provide any actionable tips (besides the plug for the soon-to-launch and intriguing-sounding research.ly), it was very successful in getting attendees to think about reach, far beyond actual numbers.
Here are some fascinating points:
- Counting isn't enough anymore. Don't look at statistics as a component, but as a lifetime value.
- Panelist prediction: Users will get more value out of Twitter than newspapers in two years time.
- It's not always about numbers. Small, targeted outreach can produce huge results.
- Use of geo- and time-targeting are increasing as marketing tools.
- World is condensing to 3-4 degrees of separation.
As the session drew to a close, I realized that Blogworld Expo (when not examined by individual parts but viewed on its whole) is a fantastic experience for three simple reasons - it provides attendees with an energizing boost in enthusiasm, serves as a reminder that they are not alone, and reinforces their resolve (and dream) to be the best they can be.