1. Industry & Trade

New Froyo (err, For Your) Group

Catering Service by Popular Frozen Yogurt Chain Will Leave Events in the Pink

From , former About.com Guide

Pinkberry Frozen Yogurt is sweetening its fan base by catering to every need, literally. Guests bit by the froyo bug can now place large-party orders for pick-up or delivery. Orders can be submitted online, but are only available to fans who live within range of a physical Pinkberry location. (Sadly, I am one of those who does not.)

Once signed on, a box at the top of the page will be the most intriguing. It allows the group as a whole to provide input on the type of frozen yogurt served. All you need to do is enter a list of e-mail addresses and Pinkberry surveys your guests. (Imagine how much of a hit that would be!) A minimum order is required, but discounts are available for large events.

Pinkberry made its splashy debut in the food & beverage scene in 2005. The obsession was almost instantaneous among self-proclaimed "groupies." The trendy brand made a name for itself by scooping up great-tasting non-fat froyo treats paired with fresh fruit, sliced up on-site daily and never frozen, with a wide range of wacky yet delectable toppings, from organic gummy bears to Fruity Pebbles.

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